One of the most effective and widely popular weapons in the arsenal of digital marketing tactics are lead magnets. They have proven to be highly effective in attracting potential clients and allows you to tap into your particular niche way more efficiently.
However, you need to carefully craft your lead magnets, so that they are appealing to your target audience and incentivize them to partake in it.
If you are looking for a guide to help you create a compelling lead magnet, we bring you a step-by-step guide to creating effective lead magnets everytime. But before that, let’s understand what lead magnets are.
What is a Lead Magnet?
Lead magnets are basically incentives and free resources that a prospective client can get in exchange for their email address or phone number. The crux of having a lead magnet is to entice your website viewers or followers to partake in your online business offerings.
The most common forms of lead magnets are digital content, like newsletters, ebooks, training courses, or checklists.
How to Create a Lead Magnet
As we discussed, there are multiple forms of digital content that you can use as a lead magnet. However, all of them follow, more or less, a similar process for creating valuable content that a prospective client would be interested in:
- Figure out What Your Target Audience Needs
In order to create an attractive lead magnet, you need to understand what your target audience is looking for and what would entice them. The objective of a lead magnet is to entice potential clients into getting connected with your practice, and you can only achieve that if you provide content that is valuable to them.
If you are a PCOS dietitian, your target audience might want to improve their lifestyle to control cyst development. If you are a plant-based nutritionist, your target audience is trying to reduce their dependence on animal products.
- Choose the Right Format of your Lead Magnet
Now that you have decided on a topic that you are going to create content on, you need to decide which format would be the best one to deliver it. Should you create an ebook on this topic or should you create a PDF checklist that your prospective clients can go through.
This step is crucial, as it determines whether or not they will be enticed by your lead magnet.
- Give them a Clear Conversion Path
Next step, is the conversion path. You have decided on the theme and picked the best format for your lead magnet. Now, you need to create a clear conversion path through which you can get the required details of the interested viewer and give them a straightforward method of downloading the content.
The best way to go is to create a landing page for your lead magnet so that they can stay focused on what needs to be done in order to download the content.
- Update Them Regularly
The main reason behind creating a lead magnet is to get their contact details so that you can stay in touch with them and convince them to become a client. To make that happen, you will have to share timely updates with them and let them know how your practice can enrich their lives.
You can share updates on your new services, or share valuable information on new milestones that your practice has crossed.
Create a Compelling Lead Magnet with this Step by Step Guide
From choosing the best format for your content to utilizing the information gathered through lead magnets, we have created this guide to help you succeed in attracting prospective clients.