Nowadays, when someone has a question, what do they do? They Google it.
People have shifted to search engines to efficiently gather knowledge and make the right decisions. Therefore, if your practice can show up more frequently on search engines, it will be easier for your potential customers to find you.
However, with the densely populated and highly competitive market, it is extremely hard to get your practice to the top of search engines.
That’s why successful nutrition business owners are adopting Search Engine Optimization (SEO) techniques that allow their website to rank higher on search engines. It helps you to make your website more appealing to the search engines and persuades it to choose your content.
Let’s understand this concept in detail.
What is SEO and what can it do for your Nutrition business
Google’s search engine ranks all the websites on the basis of a few set criteria that evaluate the value of the content available on them. But how does a search engine determine the rank of your content? Let’s understand that with an example.
Suppose you search for ‘best exercises for reducing weight’ on Google. Google will then scan all the blogs and articles and find those which feature this particular phrase or are related to it. It runs its specially constructed algorithm to determine which pieces of content seem most relevant and have scored the highest in credibility to give a rank to each piece of content.
And that’s where SEO comes in.
Search engine optimization is a systematic process of getting targeted traffic to your website by making your content rank higher on search engines. This includes a plethora of different techniques that can fulfill the requirements of any search engine’s complex algorithms and bring your website to the spotlight.
There are various factors on the basis of which search engines rank any particular website. Let’s take Google – the most popular search engine – into purview. Google’s revised search engine algorithm ranks your website and content on the basis of content quality, keyword usage, content uniqueness, mobile-friendliness, backlinks, site loading speed, and various other factors.
By creating a comprehensive SEO strategy, you can allow your practice’s website to fulfill all the necessary criteria of Google’s search engine and assure that your website appears amongst the top results. This way, you will be able to increase your practice’s visibility and attract more traffic to your website.
However, it is not a one-day job to create a sound SEO strategy that can help you boost your website. SEO specialists have spent years understanding the market and customer expectations to construct their plans.
And we have boiled down all the SEO wisdom to 11 tips that you can follow to make your nutrition business website rank higher.
11 Tips to create a sound SEO Strategy for your Nutrition Business Website
Here are a few tips that leading SEO strategists have employed in their marketing strategy and helped their clients dominate their particular industry. These are tried and tested methods that will surely help you promote your nutrition practice more efficiently:
Thoroughly research your keywords
Every successful and effective SEO strategy uses a comprehensive set of keywords that will surely attract readers to their content. Hence, it is important that you put in a lot of effort and time to search for the right keywords for your content.
Ideally, SEO specialists divide their keywords into primary and secondary segments, depending on their relevance to each content topic. Primary keywords focus on the core of the subject around which you can construct your content and secondary keywords are supporting words that are closely related to the subject that can further expand your content’s reach in the industry.
There are some amazing SEO tools available that can help you chart out the best possible keywords for your topic. Check out online software like Semrush, Ahrefs, or Ubersuggest which provide comprehensive keyword searches and calculate the difficulty in ranking with those keywords.
Use long-tail keywords
Long-tail keywords are more like phrases that might be related to the topic of your content. They are less common in comparison to normal keywords and target the crux of the content which makes it easier to discover.
For example, if you are writing a blog on dietary regulations for diabetic patients, your long-tail keyword could be ‘how to improve your dietary habits if you are a diabetic’. So, when someone searches this exact phrase on a search engine, your content will have a higher probability of surfacing amongst the top search engine results.
The longer and specific your keywords are, the easier it will be for them to rank on search engines. Adding a bunch of long-tail keywords to your content can drastically increase your traffic.
Another beneficial aspect of using long-term keywords is that, if a person lands on your website or content by directly searching for those phrases, it is more likely that they will convert into clients. Research shows that it can increase your conversion rates 2.5 times than simple keywords.
Place keywords in the right places
While we have discussed that adding the right keywords can help you optimize your content’s ranking, it is also important to place those keywords in the right place and with the right consistency.
In the earlier days of using SEO, people used to fill their content with multiple keywords and randomly stuff them to rank higher on search engines. However, eventually, Google realized that the content which had the most keywords doesn’t usually provide the satisfied information to the viewer. Hence, they optimized their search engine algorithm to recognize these acts as ‘keyword stuffing’. If Google categorizes your content with that, it can inversely affect your ranking and also lead to penalization.
Therefore, you should list down around 3-8 keywords that perfectly fit your topic and place them organically in the content. A common practice that content writers perform is to list down all the relevant keywords after writing the content and place them in the most ideal positions throughout the article.
Another helpful practice is to make sure that at least one keyword appears in the title of the content, the URL of the web page, and the first 100 words of your content.
Create branded keywords
As far as keywords are concerned, leading professionals have been creating their own unique keywords and using them in all sorts of content, be it blogs or social media posts. It could be your company’s name, your own term, or a popular catchphrase that can set you apart from the competition.
Creating your own branded keyword allows you to create a monopoly over those terms and assure that your content ranks higher on those keyword searches.
Hashtags are a great way to popularize your branded keywords as social media platforms have enormous reach and can help viewers categorically see your individual posts by searching those hashtags.
Remove anything that might slow down your website
In today’s competitive market, user experience rules the digital world. If your website is slow or glitchy, you will lose your traffic and significantly harm your conversion rates. Research conducted by Strange Loop highlighted that a mere 1-second delay in page loading can lead to a 7% loss in conversion!
Not only that, but page speed is also very vital to search engines. Around 40% of visitors tend to abandon a website if it takes more than 3 seconds to load. Apart from that, Google’s ‘Speed Update’ that was introduced in 2018 has specifically mentioned that page speed will be a major ranking factor for mobile searches.
Hence, you need to make sure that your website is working seamlessly and eliminate anything that might slow down your website. You can use Google PageSpeed Insights to analyze your website’s speed and pinpoint elements that might be slowing down your website.
Write like you talk
Unlike your exams, where you had to write elaborate answers and thoroughly cited research findings, blog writing is a little more different. They need to have a more personal touch and flowing tonality, just like the way you might talk to a person.
You can add humorous sentences, rhetorical questions, or satirical comments that can make your readers feel that they are talking to a human and not a robot.
The same goes for social media posts. Lighthearted texts with appropriate emojis tend to perform better on Instagram. Even while replying to comments or direct messages (DMs), make sure that your text is personalized and addresses each query of the person.
One of the major prerequisites for a successful SEO strategy is to niche down your audience.
As we have discussed, the basic idea behind search engine’s algorithm is to screen out irrelevant and untrustworthy content from the credible ones. It aims to pick out the best content available on a particular topic and rank them higher for their viewer’s convenience.
Therefore, if your website concentrates on one particular field, it will be much more likely to show up in the top results. The search engine will narrow down your website as an expert on that particular niche and prioritize your content over generic content.
Hence, it is beneficial if you pick a niche and construct your content around that particular niche. It also allows you to target smaller and precise demographics which gives your practice the potential to secure clients easily. This is because you will have to face fewer competitors, which can be really beneficial in this dynamic market.
Make your blogs shareable to leverage back-linking
One of the greatest advantages of digital content is its shareability. Anyone who finds your content useful or noteworthy can easily share it with their peers and followers with just a click. And that allows you to create backlinks for your blogs.
But, what are backlinks?
Backlinks are basically like citations. Suppose, someone reads your blog and finds specific information that is beneficial to their own blog. In such a situation, the reader can add a link back to your blog in their content as the source of information.
Such links, that are used by other websites to redirect their viewers to your content, are known as backlinks.
Backlinks are a major component in any SEO strategy, as they are a critical ranking factor when it comes to search engines. Every time a website uses your content as a backlink, they are telling the search engine that “They find this content valuable and useful”.
Hence, it is important that you make your blogs easy to share so that you can build a strong backlink for your website.
Another great way to build backlinks is by leveraging guest posting. Guest posting basically refers to the act of getting your content posted on another company’s website, or posting content written by industry leaders on your website.
By doing so, you create a link between your website and your peers, so that their followers can come to your website and add to your traffic. This can lead to a higher ranking on search engines and push your website to the top.
Along with that, it also allows you to tap into their follower base and introduce them to your practice.
Create a GoogleMyBusiness account
GoogleMyBusiness is a great way to help your practice get discovered easily when someone is looking for nutrition services in your locality. With the help of this amazing feature, anytime, anyone searches for a nutritionist or dietitian, or health coach in your neighborhood, your practice will appear on the top picks.
It creates a convenient stencil on the Google page which allows the viewer to get all the necessary information about your practice, like your website, address, phone number, and lots more.
Use Google Analytics to improve your SEO strategy
With the help of analytics tools like ‘Google Analytics’, you can track, measure, and analyze practically each and every aspect of your SEO strategy and make necessary changes to optimize your content. It helps you measure the reach and impression of your ads and posts, which can also help you improve your lead generation and conversion.
As Google provides a plethora of digital marketing tools, like Google Ads, Google Analytics is also designed to integrate such marketing tools and provide a more comprehensive analysis so you can make your content perform better.
Take your practice’s website to the top with these SEO tips
While the complex algorithm of Google’s search engines and its numerous evaluating factors make it difficult to get a higher ranking, with the right tactics, you can use these factors to your advantage.
In the crux of all these factors, search engines wish to provide their viewers with efficient and credible information. And if your website can accomplish that, it is definitely going to rank higher.
With the help of these tried and tested SEO tips, you will be able to make your website rank higher on search engines and attract healthy organic traffic who can become potential clients.